Fashion Forward with iPad

On 26. Oktober 2011, in iPad, iPhone, iPod, by Gordian Hense

The Benetton Group, headquartered in Venice, Italy, is internationally known for its lively fashions and memorable ad campaigns. Recently, they created a fast, color-accurate iPad catalog app that replaces bulky, production-intensive hardcopy catalogs. As a result, the company saves 60 days per year in preparing its sales materials for its staff and is able to adapt instantly to changes.

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